Forensic watermarking is not complete with Google’s Widevine DRM protection of premium video content.
Post-Covid-19, more people are watching content on over-the-top (OTT) platforms than ever before. Studios’ video content is aimed at OTT viewers. According to Digital TV Research, OTT revenue in North America will hit 49 billion dollars in 2020 and 94 billion dollars in 2026. There is an increase in piracy, poor user management, credential co-consumption, and device fragmentation, as well as unauthorised use of premium services, due to an increase in viewership and revenue.
To prevent piracy, OTT apps make use of digital rights management (DRM) tools such as Google Widevine. Multi-DRM SaaS is common in the video streaming market because DRM-protected content offers advantages beyond preventing piracy through file encryption. In contrast to IPTV’s channel-level DRM, OTT services can offer fine-grained user management features for each video asset thanks to DRM technology. Live broadcasts, downloads, and on-demand content can all be streamed via the internet these days.
The subscription options for an OTT platform can also be tailored to different regions or genres. If you want to watch high-definition videos, Google’s Widevine technology can help. DRM technology providers provide processor-level security to OTT platforms. Allowing Android-based smartphones and smart TVs to run on the most profitable plans of OTT platforms increases revenue. Anti-piracy is best achieved when Widevine operates in the trusted execution environment (L1 security) of a processor.
Forensic watermarking technology provided by the same DRM SaaS vendor that encrypts the video with Widevine can be used to further safeguard video assets. Video watermarking is already available in both visible and invisible varieties. Each video frame on OTT platforms contains a unique identifier for each user, session, time zone, location, and other information.
Multi-DRM vendors keep a database of these kinds of watermarks. Multi-DRM vendors can be used to extract forensic watermarks and compare them to the database of watermarks in the event of video piracy. They can use it to track down the original source of the leak, whether it was a computer or a mobile device.
Users on multiple devices can be a challenge for content owners. Every day brings more and more devices connected to the internet, from smartphones to smart TVs to smart set-top boxes to even in-vehicle entertainment. There is a multi-DRM implementation in the security industry that allows each piece of premium content to be OS agnostic. It is possible for content owners to gain access to non-intrusive information about users and client devices through the use of multi-DRM SaaS vendors. Aside from the fact that it enables them to identify and prevent unauthorised credential sharing, it also helps them devise subscription plans that are more cost-effective.